Chapter 1

Product Planning

Even the simplest product starts with a plan.

Let's take a holistic look at how to get from a product idea to an actual product:

Opportunity-Solution Tree — from vision to delivery

Source: Outcome-based Roadmaps

(Strategic) Planning

  • How to create a compelling product vision
  • How to develop a strategy to achieve the vision
  • How to define outcome-driven goals that are in line with the strategy
  • How to define and prioritize roadmap initiatives to achieve the goals

Discovery

  • How to identify new opportunities and user problems
  • How to ideate solutions and validate them

Delivery

  • How to work "agile" to maximize the delivery impact
  • How to break down solutions into features and deliver them to users

Let's start with the first challenge: your product vision.